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Armed With Over a Decade of Successful B2B Experience ArcSoft Sets Sights On The Direct-To-Consumer Market

— 1/10/2012 — Las Vegas, NV —

ArcSoft eyes consumer market, previews its emerging lines of consumer products at CES 2012

Las Vegas, NV, January 9, 2012 – ArcSoft, an industry leader in imaging software and technologies, is showcasing its award-winning Perfect365, as well as giving sneak previews of the latest direct-to-consumer imaging and multimedia solutions at the 2012 International CES tradeshow in Las Vegas. ArcSoft enables users to create and share their photos, videos, and music across any device, from the office to the living room.

Key demonstrations include:

ArcSoft® Perfect365

Award-winning, one-click makeover application for touching-up photos. Clean up faces, whiten teeth and apply makeup in a subtle and natural way. Available for Windows, Mac, iOS, Android, Facebook and soon for Windows 8 and Windows Phone.

ArcSoft® Album

In three simple steps, create stunning and personalized digital photo albums using high-resolution photos, all within a minute! Easily share albums via email or on popular social networking sites. Albums can be viewed on all platforms, including Windows, Mac, iOS, Android, and other devices. High-quality printed albums can also be ordered.

ArcSoft® ShowBiz®

Make movies on Android and PC devices with standard, smart, and automatic editing tools. Allows producing movies to discs, share to SNS, convert to mobile formats, all simultaneously.

ArcSoft® Link+

Remotely access photos, videos, music and office files from a home server (PC or NAS) for download to and play back on other PCs and mobile devices (Android, iOS, etc.), at home or on-the-go.

Visit ArcSoft in Meeting Room 25936 / LVCC South Hall 2 of the CES Convention Center to learn more about our state-of-the-art technologies, applications, and turnkey solutions. Email ces2012@arcsoft.com for appointment.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop, mobile and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, tablets, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

Media Contact:

Vickie Wei

510-440-9901

vwei@arcsoft.com

© Copyright 2011 ArcSoft, Inc. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. All other products and companies named herein may be trademarks of their respective owners.

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