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ArcSoft Launches Digital Solutions for Retailers at PMA 2008

ArcSoft offers major new revenue streams for retail partners

— 1/31/2008 — Fremont, CA —

ArcSoft, Inc. is pleased to announce the arrival of a suite of software solutions designed to meet the needs of retailers and consumers. Retailers prepared to leverage their printing capabilities for greater revenue may now offer their customers the best solution – seamlessly integrated from their home PC to the local store. People wishing to create beautiful new photo print products on their home computer and have them available for pickup at their local store can now have an easier, faster experience. ArcSoft is demonstrating its Retail Digital Solutions during PMA 2008 in Las Vegas on January 31-February 2, LVCC Technology Suite, Room 110.

ArcSoft, Inc. is pleased to announce the arrival of a suite of software solutions designed to meet the needs of retailers and consumers. Retailers prepared to leverage their printing capabilities for greater revenue may now offer their customers the best solution – seamlessly integrated from their home PC to the local store. People wishing to create beautiful new photo print products on their home computer and have them available for pickup at their local store can now have an easier, faster experience. ArcSoft is demonstrating its Retail Digital Solutions during PMA 2008 in Las Vegas on January 31-February 2, LVCC Technology Suite, Room 110.

“Digital photography has grown tremendously and ArcSoft is now positioned to be a leading partner in revenue growth for photo print fulfillment retailers,” said Michael Downs, Vice President of Marketing and Business Development. “With a flexible, optimized workflow from PCs to any networked in-store or centralized printer, a variety of business models address virtually all retailer existing or future needs. Plus, a merchandising program that is designed to immediately engage the retail shopper in-store, on the web and in the home, empowers rich personal storytelling throughout the year and throughout a lifetime – helping to ensure customer retention.”

Photobooks, greeting cards, calendars, album pages and scrapbook pages are becoming crucial retail products in the digital era. ArcSoft Print Creations™ for Retailers provides consumers hundreds of contemporary, on-trend templates to create and order highly-personalized printed products in minutes for convenient, affordable fulfillment through retail locations. ArcSoft MediaImpression™ for Retailers gives consumers everything they need to browse, manage, and share their media while providing them with a quick way to order prints and personalized photo gifts.

Both solutions take full advantage of ArcSoft’s vast library of advanced imaging technologies and feature a new, fully-integrated shopping cart for a customer-centric user experience that is second to none. ArcSoft’s new smart-layout technology automatically identifies and divides photos by event, thereby letting users create an elegant photo book or series of album pages with just one click. Users are not forced to launch and navigate a web browser to place an order for fulfillment at their local store – orders are quickly placed within the PC software.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

(C) 2008. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. All products and companies named herein are trademarks of their respective owners.

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