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ArcSoft Announces Advanced Capture Solutions for Texas Instruments OMAP-DM Co-Processors

ArcSoft Advanced Capture Technology on display at CTIA 2008

— 4/1/2008 — Las Vegas, NV —

ArcSoft, Inc. introduced today availability of its Advanced Capture Technologies on Texas Instruments (TI) OMAP-DM multimedia co-processors, bringing Face Tracking, Anti-Shaking, Smile Detection, and Blink Detection to 3, 5, and 8 mega-pixel camera phones. Come see our Face Tracking and Blink Detection demonstrations in TI Booth #1048 at the CTIA 2008, April 1st 3rd, in the Las Vegas Convention Center.

Pre-integrated with TI OMAP-DM co-processors, ArcSoft Face Tracking offers Face-Prioritized Focus and Aperture settings to improve the quality of portrait shots. Combined with Anti-Shaking, Smile Detection and Blink Detection, OEMs now have the opportunity to create a wide range of innovative solutions addressing different market segments.

"ArcSoft has previously delivered these solutions on TIs DM350 digital still camera processor, which greatly improves user experience and satisfaction while taking portraits on digital cameras," said David Cao, VP and General Manager of Mobile Business Group. "Now integrated with Texas Instruments leading edge OMAP-DM multimedia co-processors, we are bringing these exciting functions onto higher mega-pixel camera phones."

"ArcSoft's Advanced Capture Technologies on OMAP-DM devices is helping TI bring the features and capabilities of highly capable point and shoot digital cameras to the camera phone," said Jorge Salhuana, camera phone business unit manager, TI. "This will significantly enhance the overall photography experience and success with a mobile device."

ArcSoft is widely recognized for its ability to provide cutting edge multimedia solutions for mobile devices. ArcSoft's Advanced Capture Technologies includes Face Tracking, Anti-Shaking, Smile Detection and Blink Detection, offering end users better portrait-capture experiences; and OEMs shorter development cycle times and a wider range for new and exciting products. For more information, visit http://www.arcsoft.com/products/embedded_solution_PerfectPortait.asp.

ArcSoft is a member of TIs OMAP Developer Network, a group of leading software developers porting advanced applications to TIs high performance, power-efficient OMAP processors. Handset manufacturers adopting OMAP devices enjoy the rapid deployment of compelling wireless applications including streaming audio and video, multimedia messaging, gaming, security, speech recognition, location based services and mobile commerce across all leading operating systems. Systems level integration services are also provided worldwide by independent OMAP Technology Centers. The OMAP platform has been selected by leading manufacturers, such as Motorola, Nokia, Palm, NEC, Fujitsu, LG Electronics, Hewlett-Packard, HTC, Samsung and many more, for their 2.5 and 3G wireless devices. For more information, please visit www.ti.com/omap.

OMAP is a trademark of Texas Instruments. Other product or service names mentioned herein are the trademarks of their respective owners.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with OEM manufacturers, ArcSoft offers imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics. Visit www.arcsoft.com.

(C) 2008. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. All products and companies named herein are trademarks of their respective owners.

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