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ArcSoft Demonstrates Updated Blu-ray Playback Technology at SINOCES 2008 in China

ArcSoft TotalMedia Theatre presented at Blu-ray Disc Association Booth

— 7/7/2008 — Qingdao, China, —

ArcSoft announced that it will be demonstrating ArcSoft TotalMedia® Theatre at SINOCES, July 10 to July 13, 2008, at Qingdao International Convention Center, in cooperation with the Blu-ray Disc Association (BDA). This high definition video player supports playback of commercial and homemade Blu-ray disc, DVDs, and a variety of high definition multimedia files.

In April, 2008, TotalMedia Theatre was the first software to receive BD Profile 2.0 (BD-Live) certification, providing users with online interactive capability such as gaming, downloading trailers, and social networking. Working to bring true BD-Live experiences to users continuously, ArcSoft has also completed full certification of extra logo discs (so-called Batch #1 discs) which were released on April 1st (including some commercial movies from Fox, Disney, etc.) from BDA.

"Having received the BD-Live logo, ArcSoft is making a constant effort to guarantee compatibility with the BD-Live specifications, said George Tang, ArcSofts Vice President and General Manager, Video & Home Entertainment Group. "We are pleased to work closely with every studio to ensure title compatibility even before it hits the market."

ArcSoft TotalMedia Theatre is available as a standalone application or as part of ArcSoft TotalMedia® Extreme, a software suite that provides solutions for playback, capture, editing, and authoring of standard and high definition content. Stop by BDA booth (Hall 1 / No. D 21) during SINOCES to see a live demonstration. For more information visit: http://www.arcsoft.com/products/totalmediatheatre.

About the Blu-ray Disc Association (obtain from BDA)

In February 2002, a large group of companies announced the introduction of the Blu-ray Disc (BD) format, the next generation in optical storage. The new format offers an immense storage capacity (up to 50GB) that is perfect for High Definition video recording and distribution, as well as for storing large amounts of data. The format shares the same form factors as existing CD and DVD optical discs allowing for backwards compatibility. In 2005, the Blu-ray Disc Founders announced the creation of the Blu-ray Disc Association. http://www.blu-raydisc.com/bluray_site.htm

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

2008. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. ArcSoft TotalMedia® is a trademark of ArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.

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