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ArcSoft TotalMedia Theatre is Demonstrated in AMD Booth at CEATEC Japan

ArcSoft's multimedia player supports AMD UVD and GPGPU technologies, brings users amazing viewing experience

— 9/30/2008 — Tokyo, Japan —

ArcSoft, Inc. announced today that its universal multimedia player, ArcSoft TotalMedia® Theatre, now supporting AMDs Unified Video Decoder (UVD) and GPGPU, is being demonstrated at the AMD stand (#3A63), at CEATEC from September 30th to October 4th, taking place at the Makuhari Messe Conference Center, Japan.

With AMD UVD, Mpeg-2, VC-1, and AVC are decoded using hardware acceleration, which allows users to watch high-definition (HD) movies with lower CPU usage. And with AMD GPGPU technology, ArcSoft SimHD, its standard-definition (SD) to high-definition (HD) post processing technology, users experience close-to-HD viewing with accelerated video performance utilizing general purpose GPUs (GPGPU).

"We are pleased to be part of 'AMD HD! Experience' at CEATEC Japan this year, showing our next-generation, high-definition media player TotalMedia Theatre," said George Tang, ArcSoft Vice President and General Manager of Video and Home Entertainment Group. "Throughout the years, ArcSoft has aimed to bring users of all levels high-quality video editing and playback software. By supporting AMD UVD and GPGPU technologies, users will be able to enjoy even greater high-definition multimedia files utilizing hardware efficiently."

"We are delighted to cooperate with ArcSoft which is demonstrating its next-generation high-definition media player, TotalMedia Theatre, at AMD's "AMD HD! Experience" at CEATEC this year." said Shunsuke Yoshizawa, AMD Japan Inc. Vice President and General Manager of Marketing Group. "TotalMedia Theatre brings great support to AMD UVD technology and makes it easy for users of all levels to enjoy their digital content."

Stop by and experience these technologies at the AMD booth in Hall 3, booth #3A63 at CEATEC Japan. For more information on CEATEC visit http://www.ceatec.com/2008/en/index.html. And to learn more about ArcSoft TotalMedia® Theatre, please visit http://www.arcsoft.com/intouch/totalmediatheatrepr.

About AMD

Advanced Micro Devices (NYSE: AMD) is a leading innovator in semiconductor design and manufacturing dedicated to collaborating with customers and partners in ways that ignite the next generation of technology solutions at work, at home and at play. For more information, visit http://www.amd.com.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

(C) 2008. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. ArcSoft TotalMedia® is a trademark of ArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.

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