The 2nd generation Intel® Core™ Processor Family, codenamed Sandy Bridge, integrates CPU and GPU into a single chip, offering enhanced software performance with improved energy efficiency.

ArcSoft’s applications optimized for the new Intel platform include:

• MediaConverter 7, a powerful, easy-to-use multimedia file converter. Now with the new Intel Quick Sync Video technology, it converts your high-definition video file much faster than real-time. MediaConverter 7 also added a new feature, Sim3D™ to turn your 2D photos and videos into 3D.
• TotalMedia Theatre 5, our best selling Blu-ray application, plays back Blu-ray 3D™, Blu-ray, DVD discs, AVCHD, high-definition files on local machines, videos on an UPnP server and YouTube videos. Hardware accelerated with Intel® Clear Video HD Technology, TotalMedia Theatre 5 offers not only smoother Blu-ray and DVD movie playback but also stereo 3D support.
• MediaImpression 3 HD helps you organize, edit, present, and share your multimedia files, and now supports HD quality videos. Optimized with Intel Quick Sync Video technology, MediaImpression allows you to export your edited video at lightning speed, and then conveniently share it with others at home or online.
• ShowBiz 3.5, the hobbyist’s video editing application, offers advanced editing features including timeline, storyboard, smart rendering, transition effects, and more. It is now also optimized with Intel Quick Sync Video technology for superfast transcode and encode. This optimized version is currently available for OEMs.

"The performance of the 2nd generation Intel Core Processor is truly amazing,” said George Tang, ArcSoft's Vice President and General Manager of the Video and Home Entertainment Group. "We have seen HD content transcoded 6X faster than real-time with Intel’s new generation Core processor. This new technology also supports Blu-ray 3D playback and multiple HD video decoding. With ArcSoft’s best-selling applications unleashing its power, it sets a new paradigm for PC multimedia applications.”

“Intel is thrilled with the performance ArcSoft will deliver on our latest products”, said Elliot Garbus, Vice President of Intel’s Visual Computing Software Division. “By harnessing the capabilities of Intel® Quick Sync Video technology found in the 2nd generation Intel® Core™ Processor family, ArcSoft will deliver groundbreaking multimedia experiences to consumers worldwide.”

From January 6-9, 2011, these applications will be showcased at the 2011 International CES tradeshow in Las Vegas. Visit ArcSoft in Meeting Room 25922 / LVCC South Hall 2 to experience it in person.

For more information, visit www.arcsoft.com/intouch/ces11intelpr.

About Intel

Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available atwww.intel.com/pressroom and blogs.intel.com.

About ArcSoft

ArcSoft, Inc. is an industry-leading software developer of multimedia imaging technologies and applications, offering fully integrated solutions to provide a complete user experience that spans across smart phones, feature phones, tablets, PCs, smart TVs, and cameras. Supporting industry leaders in advanced imaging and video technologies for over 16 years, ArcSoft has built up a strong portfolio of system optimized software frameworks, middleware, core modules, and products for embedded, PC, and server platforms. To maintain its leading-edge, ArcSoft continuously invests in future technologies, being a world pioneer and leader in the fields of 3D Re-construction, 3D UI, Human Face Process and Recognition, and so on. In addition, ArcSoft offers software directly to consumers via our e-store.

Established in 1994, ArcSoft is headquartered in Silicon Valley, California, USA, with regional commercial and development facilities in Europe and Asia. For further details, please visit us at our corporate web site www.arcsoft.com.

© 2011. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. All other products and companies named herein may be trademarks of their respective owners.