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ArcSoft Enhances Online Shopping Experience With Newly Redesigned Website

Refreshed website features clean new look, intuitive navigation, and richer product information to help customers find the right product fast

— 8/9/2011 — Fremont, California —

Fremont, California – August 9, 2011. ArcSoft, Inc., the world-leading multimedia software provider, announced today the launch of a totally redesigned website at www.arcsoft.com. The new website is designed with the customer in mind, with emphasis on easy navigation and a more enjoyable shopping experience.

In addition to the clean and sophisticated look, the new site provides enhanced information for each product, organized into tabs for easy viewing. Tabs include: product overview information, its key features, tech specs, tutorials, and a question & answer tab. More images of the applications are included as well as user-friendly buttons for free downloads or purchases.

The Tutorials tab includes a Quick Start guide for each product, providing step-by-step instructions, and video demos are coming soon. The Question & Answer tab provides the top asked questions with complete answers to make you a more informed consumer.

It's now easier to reach customer service for any questions on purchases, product activation and registration, and presale questions. The Forum link connects the customer directly to Technical Support. The site also features updated FAQ, the latest news found on our home page, and the option to learn about upcoming promotions and news via Facebook and Twitter.

"Our newly designed website reflects ArcSoft's continued commitment to provide top quality products and services," said Bill Chen, ArcSoft's GM of Digital Multimedia Services and Solutions Group. "We're sure our visitors will enjoy the "cleaner" layout and find it easier to browse."

Visit www.arcsoft.com to experience the new store.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

© 2011. All rights reserved. ArcSoft, the ArcSoft logo and ArcSoft MediaConverter are registered trademarks of ArcSoft, Inc. All other products and companies named herein may be trademarks of their respective owners.

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