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ArcSoft Invited to Participate In the Intel App Pack II Program at Upcoming Intel Developer Forum 2011

ArcSoft to Provide Full Evaluation Versions of Four of its most Popular Applications Optimized for 2nd Generation Intel CoreTM Processors

— 9/13/2011 — Fremont, California —

Fremont, California – September 13, 2011. ArcSoft, Inc., an industry leading software provider of multimedia technologies and applications across desktop, mobile and embedded platforms, today announced that the company has been selected to participate in the Intel App Pack II program at the upcoming Intel Developer Forum (IDF) 2011 event in San Francisco. The Intel App Pack II program places fully functional versions of popular software titles optimized for 2nd Generation Intel®( Core™ i5 and i7 processors from selected publishers into the hands of system OEMs, retail executives, the media, and other influential industry professionals during the IDF keynote address.

ArcSoft is including four (4) titles in the App Pack:

  • ArcSoft MediaConverter® 7 – A powerful all-in-one media conversion application which can convert multimedia files to play back on a variety of devices; SimHD® for up-converting SD video to near-HD quality, Sim3D™ for converting 2D video to eye-popping 3D, and much more;
  • ArcSoft MediaImpression® 3 HD – A powerful media management application with the ability to create personalized, high-quality HD videos in seconds and share them with friends and family using popular social media sites including Facebook and YouTube;
  • ArcSoft TotalMedia® Theatre 5 – The ultimate all-in-one media player for your PC, capable of playing Blu-ray™ Discs (including 3D Blu-ray Discs), DVDs with up-scaling to near HD with ArcSoft’s SimHD technology, and play back of 2D content in 3D with Sim3D;
  • ArcSoft ShowBiz® 5 – A premier movie making and sharing application which can create professional looking movies from a variety of video and photo sources, share completed movies via Facebook and YouTube while simultaneously transferring to formats compatible with popular mobile devices, and burn DVD or Blu-ray Discs. ShowBiz 5 includes comprehensive audio and video recording and editing capabilities while being exceptionally easy to use.

MediaConverter 7, MediaImpression 3 HD and ShowBiz 5 are optimized for Intel® Quick Sync Video Technology for faster video conversion and rendering. TotalMedia Theatre 5 is optimized for Intel’s Clear Video Technology, WiDi, as well as HDMI 1.4 3D TV/eDP for the ultimate movie viewing experience.

“It’s quite an honor to be selected by Intel to participate in the App Pack program at IDF 2001,” said George Tang, VP and GM of ArcSoft’s Video and Home Entertainment Group. “ArcSoft has partnered with Intel on many levels of development and marketing and having four of ArcSoft’s premier multimedia applications included in the App Pack at IDF will help potential customers and the media see the amazing capabilities of our products.”

The App Pack booklet distributed at IDF 2011 will contain download and activation instructions for guests to download, install, and use the four ArcSoft titles provided free of charge. To learn more about these and other fine multimedia software applications from ArcSoft, please visit www.arcsoft.com.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop, mobile and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

Media Contact:

Vickie Wei

510-440-9901

vwei@arcsoft.com

© Copyright 2011, ArcSoft, Inc. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. All other products and companies named herein may be trademarks of their respective owners.

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