In Your Face: ArcSoft's Perfect365 Makeover App Reaches 5 Million Downloads
With the Rise of the “Selfie”, People are Using Photo Imaging Apps in a Whole New Way
— 8/6/2013 — FREMONT, Calif. —
With the rapid increase in information sharing brought on by social media, online communities and smartphones, photo imaging apps are booming. In the U.S., there are 600 million profile pictures, nearly twice the entire population. Perfect365 is experiencing this increase with a noted five million downloads so far and has been consistently ranked as one of the top 15 free photo apps on iTunes and Google Play.
Along with the increase in photo apps and usage, there also has been an increase in consumers posting digital self-portraits online, popularly called “the selfie” image. The rise in selfie postings have become a controversial topic, with celebrities and consumers jumping on board. Instagram has more than 100 million active users, with 109 million photos tagged, simply, "#me." Singer and actress Rihanna has posted 2,300 selfies on Instagram, along with numerous other celebrities.
Perfect365 allows people to play with their look by instantly changing their eye color, shape of their face, removing blemishes and under-eye circles, softening skin, and whitening teeth, to name a few features. Now that the one touch make-overs are so easy, the “selfie” has a new purpose: be able to experiment with trying on new identities and looks, without having to commit to it in real life.
Here are some of the ways people are using Perfect365:
“Perfect365 is one of those apps that’s fun to use and highly addictive, so it’s no surprise that it has taken off,” said Amy Rubin, ArcSoft's VP of marketing. “ArcSoft’s algorithm allows for accurate facial feature mapping, so the make-over is as realistic as possible and we are continually adding new features to the app to keep it fresh and exciting.”
Perfect365 includes ArcSoft's industry-leading face and facial feature detection engine and will automatically locate your eyes, nose, cheeks and mouth in the photo with amazing accuracy. For more information on Perfect365, please visit http://www.perfect365.com. To download the free app for the iPhone visit here, and for Google Play visit here.