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New Look, No Regrets: Perfect365 Now Lets You Play With Your Hair

ArcSoft’s Award-Winning Free App Enhances Its Instant Photo Makeover Options by Allowing Users to Try New Hair Styles and Colors

— 12/24/2013 — FREMONT, CA —

Should I get bangs? Would I look better as a blonde? Could I pull off a bob? Don’t fret; Perfect365 can help you answer without any regrets.

ArcSoft, the global leader of image-intelligent technologies, today announced that its award-winning digital photo makeover app, Perfect365, now lets users experiment with and add new hairstyles to any photo – for free. The app has already helped nearly 20 million people look their best, and its newest feature, Hair, lets them take their look to the next level with more than 100 hairstyle options.

“Imagine the possibilities of new looks and styles if you didn’t have to worry about the long-term effects of a cut and color,” said Caroline Tien-Spalding, director product marketing at ArcSoft. “Millions of people all over the world are already having fun touching up their photos and experimenting with new looks thanks to Perfect365. Now that we’ve added hairstyles into the mix, I can’t wait to see how much more fun they’ll have with their digital personas.”

Perfect365’s new Hair feature lets people choose from 11 different styles and 10 different colors – from bobs to bangs and everything in between. The app is free to download, and already lets people easily apply a natural touchup or a complete makeover on their digital photo – with just a few taps. Hair styling, makeup application, complexion touchup, and face contouring are just a few of the remarkable yet easy to use features. Within seconds, users can create studio quality images to post on social media and professional networking sites, or share with family and friends.

How it works

A user simply snaps a “selfie” or uploads a photo from their camera roll and ArcSoft's industry-leading facial feature detection technology does the rest, automatically locating a person’s eyes, nose, cheeks, mouth and hairline. This allows people to play with their look by doing things like: instantly changing eye color or the shape of their face, removing blemishes and under-eye circles, softening skin and whitening teeth, and even fixing a bad hair day. The end result is a professionally re-touched photo in just one tap.

The app is powered by the facial detection technology ArcSoft has been developing for almost 20 years – the very same science that companies like Samsung and Nikon use to offer advanced imaging in their devices.

For more information on Perfect365, please visit: The free app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 (phone and desktop) devices. A premium desktop version is also available for Mac and Windows users. The new Hair feature is currently available on Google Play for Android phone users. The iPhone version will be available soon.

About ArcSoft

ArcSoft is a global leader in image-intelligent technologies that are driving the visual future. We make embedded software that transcends the physical limitations of hardware devices to help people create amazing digital photos, videos and other visual experiences on many of the world’s most popular mobile phones, tablets, and cameras.

ArcSoft technologies also power a range of incredible applications spanning facial and object recognition, image search and studio-quality image enhancement. In addition, ArcSoft makes a range of photo, video and imaging software applications for consumers and professionals, from fun apps to pro-editing and encoding software.

Our corporate customers and partners include many of the world’s leading OEMs and chip manufacturers, including companies like Samsung, LG, Nokia, Nikon, Olympus, Sony and Qualcomm. ArcSoft software is in more than a billion of the most popular mobile phones, cameras, tablets, and other devices, and in many of the chips that power them.