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Michael Deng, Founder and CEO of ArcSoft, Receives PMDA Technical Achievement Award

Imaging visionary to be honored at the PMDA Annual Awards Dinner

— 3/3/2009 — Fremont, California —

ArcSoft, Inc., a leading provider of innovative digital imaging technologies and multimedia solutions, announced that its Founder and CEO, Michael Deng, has received the 2009 Photo Imaging Manufacturers and Distributors Association (PMDA) Technical Achievement Award.

Michael Deng is being recognized by PMDA for his contribution in the field of imaging technology. For the past fifteen years, ArcSoft has developed revolutionary imaging products such as PhotoStudio and PhotoImpression, along with various embedded technologies. Deng founded ArcSoft in 1994 with the idea of providing pioneering imaging and multimedia software solutions for device manufacturers, which has now become reality. Deng will be honored with the award at the PMDA Annual Awards Dinner held during the 2009 Photo Marketing Association Show in Las Vegas, Nevada in March.

"We're pleased to be able to honor Mr. Deng with our 2009 Award for Technical Achievement," said Jerry Grossman, President of the PMDA. "His efforts over the last 15 years, especially in the field of digital imaging, have certainly contributed to the growth and excitement of our entire industry."

The PMDA awards are given annually to the persons or organizations that have significantly contributed to the imaging industry throughout the year or throughout their careers, and have had a positive and meaningful impact on the business of photography. The award will be presented at the annual PMDA awards dinner on March 2, 2009 at Caesars Palace Hotel in Las Vegas.

"Since founding ArcSoft fifteen years ago, Mr. Deng has been responsible for leading his team in the development of numerous technologies and partnerships that have helped broaden the scope of digital imaging," said Mike Ling, VP Sales & Marketing, North America. "We are very proud to honor Mr. Deng’s achievements and are thrilled that the imaging industry has decided to mark his many accomplishments."

Currently, Deng is responsible for the expansion of a private company which now counts more than 700 employees worldwide and for creating a company which has grown to become a leader in imaging and multimedia technologies. His company has licensed its products to mainstream hardware manufacturers such as digital cameras, camcorders, mobile phones, and PCs.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

Copyright © 2009. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.

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