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ArcSoft Announces Support of ATI Stream on SimHD

Video upscaling technology employs ATI Stream technology to balance CPU and GPU usage while optimizing video viewing experience

— 7/9/2009 — Fremont, California —

ArcSoft, Inc. announced today that its in-house upscaling technology, SimHD, now supports ATI Stream. This collaboration simply brings standard-definition video to near high-definition quality in real time with an unsurpassed speed.

ATI Stream technology enables graphics processors (GPU) to work seamlessly with the central processor (CPU), to accelerate applications. The result is balance enhanced platforms capable of running demanding computing tasks faster than ever without sacrificing performance.

"The complicated calculation conducted during real time upscaling has always been challenging," said George Tang, ArcSoft Vice President and General Manager of Video and Home Entertainment Group. "With ATI Stream, SimHD is able to take advantage of GPGPU, performs much faster during playback while presenting the ultimate video quality to users."

"SimHD shows how AMD’s state of the art ATI graphics processing technology is not just limited to gaming," said Godfrey Cheng, Director of Technical Marketing for Graphics Products at AMD. “Equipped with TotalMedia Theatre and an ATI Stream compatible graphics card, anyone can experience their movies in near-HD quality."

TotalMedia Theatre with support for ATI Stream technology is available for OEM licensing now and will be ready for consumers by the end of June. For more information about SimHD, visit www.arcsoft.com/intouch/simhdstreampr. For information on ATI Stream technology, visit http://www.amd.com/stream.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

© 2009. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. ArcSoft TotalMedia® is a trademark of ArcSoft, Inc. Other company and product names may be trademarks of the respective companies with which they are associated.

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