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ArcSoft Announces its Collaboration with PENTAX for its Compact Cameras

— 3/2/2010 — Fremont, CA —

ArcSoft, the industry leading multimedia software provider, has announced a partnership with PENTAX to provide ArcSoft MediaImpression® for PENTAX’s compact cameras starting with the five latest models announced in spring 2010

ArcSoft’s MediaImpression provides users with intelligent ways to organize, view, and edit their photo, music and video. It also provides easy access to share the media to popular online sharing sites such as YouTube®, Flickr® and Facebook™*.

"We are glad to be working with PENTAX to bundle ArcSoft MediaImpression," said Sean Bi, ArcSoft’s Vice President and General Manager of APAC. "The powerful management, editing and sharing features in MediaImpression makes it the perfect companion for the cameras, which empowers users to perform all media-related tasks in one single application."

"The upcoming new cameras are all well-designed and highly-usable cameras, in which we have strong confidence," said Mr. Kawauchi, Manager of PENTAX’s Product Marketing Department. “And we’re pleased to include ArcSoft MediaImpression with these cameras, so users can make the best of the media they take."

For more information about Pentax’s latest 2010 spring offering, please visit http://www.pentax.jp/english/index.php. To learn more about ArcSoft MediaImpression, please visit www.arcsoft.com/intouch/pentaxi10ipr.
*Available in Windows version

About PENTAX

PENTAX Imaging Systems Division derive from a company founded in 1919 under the name, Asahi Optical Joint Stock Co. In 1952, PENTAX introduced its first SLR camera, the Asahiflex I, and quickly became an industry leader. Since then, PENTAX have released numerous, innovative products, such as the Asahi PENTAX single-lens reflex camera, the Spotmatic and the LX, which have empowered and inspired photographers around the world. PENTAX Imaging Systems Division is a proud member of Hoya Corporation, one of the world's leading suppliers of innovative high-technology optical products.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For more information on ArcSoft PowerMobia Media Gallery and other innovative technologies from ArcSoft, visit www.arcsoft.com.

Copyright © 2010. All rights reserved. ArcSoft, the ArcSoft logo and ArcSoft MediaImpression are registered trademarks of ArcSoft, Inc. in the United States. All other products and companies named herein may be trademarks of their respective owners.

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