ArcSoft Lets Fans Enter The Game To Become Their Favorite Character With One-Click Makeovers Inspired By The Upcoming Movie
— 3/14/2012 — Fremont, California —
ArcSoft, Inc., the industry leading software provider of imaging technologies and applications, today announced partnerships with The Hunger Games Trilogy Fansite hungergamestrilogy.net, Celebrity makeup artist and hairstylist Joey Maalouf, actor Eric Hennig, and emerging independent cosmetic brands Darling Girl, Evil Shades and Shiro Cosmetics. Together with ArcSoft, this group is creating an amazing fan experience that lets anybody come to the campaign site and become their favorite character in The Hunger Games with an instant one-click makeover. Fans will be able to win daily, weekly and grand prizes worth hundreds of dollars from Sephora, Zappos, and Amazon.
From March 9th to March 24th, fans simply visit the campaign site to create a unique, glamorous style worthy of an appearance in The Hunger Games. By “liking” Perfect365 on Facebook and uploading their photos, other users will then vote on the day’s most compelling makeover. Daily, weekly, and a grand prize winners will be chosen by the number of votes and the most amazing one-touch makeovers submitted to ArcSoft’s Perfect365 Facebook page. Prizes include:
ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop, mobile and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, tablets, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.
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