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ARCSOFT, INC. BRINGS IMAGING TECHNOLOGY TO CONSUMERS BY RELEASING THREE APPLICATIONS IN WINDOWS 8 STORE

Award-Winning Perfect365™, ShowBiz™, and Whip™ Available for Windows 8 Users Today

— 10/25/2012 — Fremont, Calif —

Fremont, Calif., October 25, 2012 – ArcSoft, Inc., an industry-leading software developer of multimedia imaging technologies and applications, is continuing to expand in the consumer market by bringing three image-focused applications to Windows 8 users today. Award-winning Perfect365™, ShowBiz™, and the recently released social album app Whip™, are the latest ways that ArcSoft, whose imaging technology is embedded in smartphones, cameras, and laptops, is bringing its 17 years of expertise directly to consumers.

"ArcSoft has a long history of bringing innovative imaging technology to consumers' favorite devices. Today's announcement demonstrates the strength of our commitment to building apps incorporating these technologies," said Todd Peters, ArcSoft's SVP of Consumer and Commercial Business. "Windows 8 is an exciting new platform for which our applications are a perfect fit. We're excited to make Perfect 365™, Whip™ and ShowBiz™ available in the Windows 8 store, where we'll showcase our imaging expertise combined with Window's innovative technology, and bring a new experience to a broad audience."

Perfect365TM

Perfect365™, which received the CES Innovations 2012 Design and Engineering Award, allows you to quickly apply a natural touch-up or a complete makeover to a photo before emailing or sharing online. Select trendy instant makeover styles for quick results or customize every detail to get the perfect look.

Category: Photo Price: Free

WhipTM

Whip up and share your funny, quirky, moving, awe-inspiring stories right from your Windows 8 device! Pick your favorite photos and Whip™ turns them into a vibrant digital album, or a "Whip". The best part? It only takes 3 steps. Even better? The reaction you'll get when you share your Whip with friends.

Category: Photo Price: Free

ShowBizTM

ShowBiz™ makes it easy for video enthusiasts to create stunning movies in just a few steps. Dress up your favorite clips with professional quality themes and transitions, and share your latest masterpiece with friends and family.

Category: Music & Video Price: $4.99 – offered promotionally for free the first 30 days in the App Store

To download Perfect365™, please visit: http://apps.microsoft.com/webpdp/app/perfect365/1f111962-b2eb-42e6-8d5b-9ee8972b0cc7
To download ShowBiz™, please visit: http://apps.microsoft.com/webpdp/app/arcsoft-showbiz/6d1258e1-74d2-4f88-ad08-785102cad22b
To download Whip™, please visit: http://apps.microsoft.com/webpdp/app/whip/42fef907-45ac-495b-a796-f75ebf5dbfc5

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of imaging and multimedia technologies and applications found in the world's leading consumer electronics. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, personal computers, tablets, and consumer electronics devices. For further details, visit www.arcsoft.com.

Media contacts:

Dave Pedersen
Allison+Partners
dave@allisonpr.com
(415) 277-4906

Amy Rubin
ArcSoft
arubin@arcsoft.com
(510) 440-9901

© 2012. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. Windows and the Windows logo are trademarks of the Microsoft group of companies. All other products and companies named herein may be trademarks of their respective owners.

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