The latest version of ArcSofts popular video chat enhancer

— 11/28/2006 — FREMONT, CA —

ArcSoft, Inc. released today ArcSoft Magic-i 3, the new version of its popular webcam software. Magic-i 3 is a powerful webcam application designed to enhance users video chat experience. Using the Virtual Driver technology, Magic-i can be selected as the video source to launch automatically with video chat clients or other webcam applications such as ArcSofts Webcam Companion 2.

Magic-i 3 strengthens ArcSofts webcam offerings, said Michael Downs, ArcSoft Vice President of Marketing and Business Development. Between streaming video to multiple applications at once and streaming multimedia files right through the video chat session, end-users now have even more ways to enhance their video chats in fun and exciting ways.

Magic-i 3 features ArcSofts widely acclaimed Stream Splitter technology which allows a single webcam device to be shared by different applications, making simultaneous streaming of multiple chat sessions possible. In addition to the webcam video effects, the program can also stream and enhance in real-time multimedia files stored locally, including videos, photos, and PowerPoint presentations.

ArcSoft Magic-i 3 Key Features:
Multiple media sharing (NEW)
Microsoft1 Office PowerPoint1 file sharing (NEW)
Video Enhancement (NEW)
Auto power-saving for notebook users (NEW)
Windows Vista1-compatible (NEW)
Virtual Driver technology
Stream Splitter technology
Effects plug-ins
Host live video conferences
Online chat effects
Web video enhancement tool
Face tracking
Digital pan & zoom
Auto-switch frame size

Pricing and Availability
ArcSoft Magic-i 3 is available for both OEM bundling and retail sales. The retail version can be purchased for US$29.99 on ArcSoft eStore. Please visit www.arcsoft.com/products/magici for more details.

About ArcSoft
ArcSoft, Inc. is a leading developer of multimedia software and embedded solutions for digital cameras, PC-peripheral, mobile phone, and consumer electronics manufacturers. ArcSoft offers a full line of consumer-level desktop applications centered on digital pictures and video. Established in 1994, ArcSoft is headquartered in Fremont, California, with regional commercial and development facilities in Europe and the Far East. For further details, please visit us at our corporate Web site: www.arcsoft.com.

(C) 2006. All rights reserved, ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. ArcSoft Magic-i is a trademark of ArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.