The automotive industry is experiencing revolutionary changes around the world. As one of the leading automotive visual sensing solutions providers, ArcSoft has worked with camera makers and SoC partners to develop a series of integrated ADAS product solutions tailored to various OEM customer needs and their budgetary requirements. OEMs can use the ArcSoft integrated ADAS solutions to offer advanced driving assistance functions.

With the ArcSoft integrated ADAS solutions, OEM can meet regional regulatory requirements such as GSR (e.g., FCW, AEB, ISA) or E-NCAP evaluation criteria, and provide safer and more comfortable driving with ACC, LCC, and NOA functions.

Intelligent Front Camera Module

Southlake

Southlake is a standalone intelligent ADAS camera module developed on cost-effective SoC platforms to support advanced driving assistance functions that comply with regional regulations and general E-NCAP evaluation criteria. It also has an additional camera interface and capacity to support the DMS functions including DDAW & ADDW.

Functions

• Active Safety - AEB/FCW, LKA/ELK (Oncoming/Overtaking/Road Edge & Solid), ISA, TSR/TFL and DMS (DDAW & ADDW).

• Driving Assist - ACC, LCC, IHC/AHBC.

• ILC, BSD, DOW, RCTA (with additional two rear corner radars).

Cost-Effective ADAS Domain Controller

Westlake

Based on cost-effective platforms such as TDA4, ArcSoft developed efficient driving and parking perception algorithms to offer cost-effective ADAS solutions for NOA-Highway, Vision-Only or camera and USS fusioned APA, and DMS functions with support of DDAW & ADDW.

Supports

Platforms

TI (TDA4 etc)

Functions

• Active Safety - AEB/FCW, LKA/ELK (Oncoming/Overtaking/Road Edge & Solid), ISA, TSR/TFL, BSD, DOW, RCTA and DMS Hosting (DDAW & ADDW).

• Driving Assist - ACC, LCC, ILC, IHC/AHBC.

• NOA-Highway

• Parking Assist - APA, HPA.

High-Performance ADAS Domain Controller

Eastlake

Based on a BEV+Transformer+OCC architecture, Eastlake offers more high performance ADAS functions with various camera combinations (7V~11V)：

NOA-Highway (without HD MAP) /Urban Memory Driving /Advanced Parking based on Qualcomm 8620 platform or Qualcomm 8775 cabin-driving chip.

NOA-city with high-performance platforms such as Qualcomm 8650 or Nvidia Orin SoC.

Supports

Platforms

Qualcomm SA8620, SA8650, SA8775P, Nvidia Orin etc

Functions

• Active Safety - AEB/FCW, LKA/ELK (Oncoming/Overtaking/Road Edge & Solid), ISA, TSR/TFL, BSD, DOW, RCTA and DMS Hosting (DDAW & ADDW).

• Driving Assist - ACC, LCC, ILC, IHC/AHBC.

• NOA-Highway

• Urban Memory Driving (Vehicle memorizes the route with one driver-controlled learning run)

• NOA-city (with high-performace platforms)

• Parking Assist - APA, HPA.

7V/9V Mid-performance Solutions 8V/9V Mid-performance Solutions 11V High-performance Solutions
8V/9V Mid-performance Solutions