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For The First Time, PC Users Can Enjoy Premium Audio While Watching Blu-ray Movies

ArcSoft Teams up with ASUS and C-Media to Offer Users a Truly Unrivaled Audio Experience

— 1/8/2009 — Las Vegas, NV —

ArcSoft, Inc., the world-leading multimedia software provider, announced that ArcSoft TotalMedia® Theatre now supports ASUS’ Xonar HDAV 1.3 Deluxe, the world’s first HDMI 1.3 sound card to equip next-generation audio technologies onto the PC platform, bringing lossless 7.1 channel audio output to Blu-ray movie viewers.

Utilizing ASUS’ Xonar HDAV 1.3 Deluxe, ArcSoft TotalMedia® Theatre enables passing through lossless digital audio such as DTS-HD Master Audio, Dolby TrueHD, and Dolby Digital Plus, to AV receivers for high-fidelity sounds - up to 192 kHz sampling frequency and 24-bit audio resolution - offering an exceptional audio experience to users when watching Blu-ray movies.

“True high-definition audio has never been delivered to users when watching Blu-ray movies on PCs,” said George Tang, ArcSoft Vice President and General Manager of Video and Home Entertainment Group. “We are pleased to be collaborating with ASUS and C-Media to complete this puzzle and bring the ultimate audio-visual experience that movie lovers demand.”

“We are pleased to deliver the world’s first premium audio solution with ArcSoft,” said Sean Lai, Senior Manager, Multimedia Product Marketing Dept., ASUSTek Computer Inc. “Our combined effort demonstrates outstanding R&D capabilities and addresses our customers’ audio needs.”

“So far, many BD players and even PS3 cannot bitstream DTS-HD Master Audio, Dolby TrueHD and other High-Bit-Rate audio. We are glad to be the first inventors to implement the Protected Audio Playback System (PAPS) on PC platforms and fulfill the Full-HD AV entertainment desires for all PC users,” said Jason Liang, C-Media Senior Manager of the System Business Division. “We are pleased to work with ASUS and ArcSoft to make the product happen.”

TotalMedia Theatre for ASUS Xonar HDAV 1.3:
• Bit to bit exact lossless audio output; no more audio downsampling
• Supports most Video Graphics cards on the market
• Supports DTS-HD Master Audio, Dolby TrueHD and Dolby Digital Plus,
up to 192 kHz, 24-bit,and 7.1 channels LPCM audio formats

ASUS Xonar HDAV 1.3 – The Sound Card of the Blu-Ray Era:
The ASUS Xonar HDAV 1.3 is the world’s only solution capable of
providing bit-to-bit exact lossless Blu-Ray audio output — without any
downsampling to standard DVD quality — allowing users to enjoy next
generation audio, such as DTS-HD, Dolby TrueHD and Dolby Digital Plus
on PC. Furthermore, the Xonar HDAV 1.3 also supports most Video
Graphics Cards on the market, delivering both video and audio
output through a single HDMI cable.

TotalMedia Theatre is now shipping with the ASUS Xonar HDAV 1.3 sound card, allowing users to obtain the best quality audio they can possibly get on their PCs. Come experience the technology at ArcSoft’s Meeting Suite (35770MP, South Hall 4) at CES 2009. For more information on TotalMedia Theatre visit http://www.arcsoft.com/intouch/totalmediatheatrepr.

About ASUS

ASUS is a leading company in the new digital era. With a global staff of more than eight thousand and a world-class R&D design team, the company’s turnover for 2007 was 6.9 billion U.S. dollars. ASUS ranks among the top 10 IT companies in BusinessWeek’s “InfoTech 100”, and has been on the listing for 11 consecutive years. ASUS was also selected by the Wall Street Journal Asia as No.1 in quality and service in Taiwan.

About C-Media Electronics Inc.

C-Media is the world’s leading IC and software solution provider for PC Audio. With the most experienced mixed-signal and digital audio semiconductor design and software integration capability, C-Media has developed innovative, quality, and integrated PC audio solutions including PCI, AC97, HD Audio, and USB audio to a variety of PC OEMs, motherboard, sound card, headset, speaker, and PC audio peripheral manufacturers all around the world. For more information, please visit www.cmedia.com.tw

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

©2009. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. ArcSoft TotalMedia® is a trademark of ArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.

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